Crossovers with Independent Fashion Brands
The popularity of 18 Magazine was undeniable. It had an extensive reach, international subscribers, and an online presence that allowed it to extend its influence across borders. Yet, despite its success, something about the magazine's formula felt stale after several years. In a bid for relevance and continued growth, the magazine began to explore crossovers with independent brands.
In its later years, 18 Magazine began collaborating with small, independent fashion brands. Models sometimes wore emerging designers' lingerie or accessories, and credits would appear at the end of the photo sets. These partnerships subtly bridged the gap between fashion and erotica. This crossover gave the magazine a more contemporary edge and attracted fashion students and stylists interested in aesthetics beyond the mainstream catwalk.
Independent fashion brands offered 18 Magazine opportunities for creative expression beyond traditional high fashion. By exploring new styles and designs, they added visual interest to the photoshoots without sacrificing their signature provocative tone. The magazine became known for its cutting-edge approach to fashion, which made it even more desirable among young people seeking something different from the norm.
This collaboration also created a bridge between the fashion world and the adult industry. While some may have seen this as a risky move, it ultimately paid off. By working with indie brands, 18 Magazine demonstrated its willingness to take risks and push boundaries – qualities that are often associated with successful businesses today. Plus, these partnerships enabled them to tap into a wider audience while showcasing unique talent in the process.
The crossover with independent fashion brands was just one part of what helped keep 18 Magazine relevant for so long. But it played an important role in keeping the publication fresh and exciting, allowing it to evolve alongside changing trends and tastes.