Gender Fluid Representation
Crush is a fashion magazine that celebrates queer, transgender, and non-binary identities through its photo shoots, editorial pieces, and social media presence. It has featured genderqueer individuals, including Alok Vaid-Menon, Mj Rodriguez, and Amiyah Scott, who have been breaking boundaries in the industry by presenting themselves authentically on their own terms. In an interview with Crush, Alok said, "I'm proud to be a part of this community because I believe it allows people who may feel unseen or unheard to see themselves reflected back in the world." The magazine's commitment to inclusivity has also extended beyond the pages of its publication. Its Instagram account showcases a diverse range of body types, races, and ages, which is rare for fashion magazines. Crush's editor, Emma McIlroy, explains that the magazine was founded out of frustration with the lack of representation in traditional publications. She says, "We wanted to create a space where we could explore all facets of sexuality, identity, and desire without being pigeonholed into one specific niche or box."
The magazine's approach goes beyond tokenism. It presents gender-nonconforming models not as novelty but as part of the diverse tapestry of human desire. Its features are presented not simply as 'trans,' but as part of the wider LGBTQIA+ community. This inclusive approach has attracted attention from mainstream publications like Teen Vogue, Cosmopolitan, and Glamour, who have featured articles about Crush's groundbreaking work. One such article highlights how the magazine has opened up conversations around gender fluidity within the fashion industry.
Model Hunter Schafer, who identifies as transgender, shared her experience working with Crush on Instagram. She wrote, "As a non-binary person who often gets boxed into a binary, it's refreshing to be able to express myself however I choose and still be seen and celebrated."
Crush's content is more than just stunning imagery—it provides a platform for individuals to share their stories and experiences. In an interview with Refinery29, Alok said, "I think the biggest impact that I want people to feel when they read my writing is that there are other ways of experiencing the world and other ways of living your life." This sentiment is echoed by many of its contributors. Model Kai Isaiah Jamal spoke about how important it is for queer and trans people to see themselves represented in media: "It's a really big deal for us because we don't always get to see ourselves reflected back in society. So when we do, we become aware of our existence in a way that's different."
The magazine also offers its readers an intimate look at sex, relationships, and sexual identity. One feature explores polyamory and ethical non-monogamy, while another examines the intersection between race and sexuality. Its approach goes beyond mere representation—it encourages critical thinking about sexuality and challenges assumptions about what it means to be 'normal.' As McIlroy says, "We believe everyone deserves the opportunity to explore their desires and live authentically without judgment or shame."
Crush has been breaking barriers in the fashion industry by showcasing gender fluid models and featuring queer and trans writers. Its inclusive approach has contributed to genuine visibility and broadened conversations around erotic identity. It proves that representation matters and that diverse voices can shape mainstream culture.