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CORTISOL & SEXUAL ATTRACTION: HOW THEY SHAPE ORGANIZATIONAL CULTURE & MEMORY.

Sexual attraction has been an important component of human social behavior since time immemorial. It is a biological drive that motivates individuals to seek out mating partners for procreation.

Recent research suggests that sexual attraction may also play a significant role in shaping organizational memories, cultures, and collective narratives. This paper examines how this phenomenon occurs and its implications for organizations.

The impact of sexual attraction on memory

Memory is the ability to store and retrieve information about past experiences. Studies have shown that sexual attraction can influence an individual's capacity to recall specific details related to their partner or potential partner.

When people are attracted to someone, they tend to pay more attention to them and remember details about their appearance, personality, and behavior. In addition, sexually aroused individuals tend to experience heightened levels of cortisol, which enhances memory consolidation. Therefore, sexual attraction can lead to the formation of strong memories about one's partner and the relationship.

Sexual attraction can create emotional bonds between people, leading to the development of shared memories. These memories become part of the organization's culture and shape its values and norms.

Couples who share positive sexual experiences together often develop a sense of closeness and trust, which can strengthen their bond over time. Similarly, companies with a healthy workplace environment can foster sexual attraction among employees, leading to better communication, collaboration, and productivity.

The impact of sexual attraction on culture

Sexual attraction has been linked to cultural practices such as courtship rituals, dating etiquette, and gender roles.

Some cultures emphasize chastity and modesty while others celebrate promiscuity. In some communities, sexually active men and women may be viewed as unworthy of marriage while in others, it is considered a natural expression of love. Such beliefs influence how organizations interact with each other and form partnerships.

Sexual attraction shapes organizational hierarchies and power dynamics. When people find someone physically attractive, they are likely to favor that individual, granting them special privileges or opportunities. This phenomenon occurs across industries, from politics to business to entertainment.

Companies may promote more attractive individuals into leadership positions due to their perceived competence and confidence. Consequently, this practice reinforces existing power structures within the organization, creating biases against less attractive members.

Sexual attraction can influence decision-making processes within organizations. Studies have found that attractive leaders are more likely to receive funding or investments than those deemed unattractive. This bias can lead to unfair treatment and unequal opportunities for all parties involved.

The impact of sexual attraction on collective narratives

Collective narratives refer to shared stories and experiences that define an organization's identity. Sexual attraction plays a significant role in shaping these narratives, often perpetuating stereotypes and misconceptions about different groups.

When a company hires predominantly female employees, it creates a narrative that women are more qualified for certain roles.

This viewpoint ignores systemic barriers to entry and overlooks the contributions of men and non-binary individuals.

Sexual attraction can create a sense of belonging among members who share similar values and beliefs. Couples in healthy relationships tend to feel connected with one another, leading to a strong community identity. Similarly, workplaces with a positive culture based on mutual respect and trust foster teamwork and collaboration. These factors contribute to the growth and success of the organization.

Sexual attraction has far-reaching effects on organizational memories, cultures, and collective narratives. It influences how individuals remember their partners, form emotional bonds, make decisions, and interact with others. Organizations must recognize these dynamics to create inclusive, fair, and equitable environments where everyone feels valued and supported. By doing so, they can promote innovation, creativity, and productivity while avoiding biases and discrimination.

Sexual attraction is not just a biological drive but also a powerful force that shapes our worldview and behaviors.

In what ways can sexual attraction influence organizational memory, culture, and collective narratives?

Sexual attraction is known to have an impact on memory, as individuals may remember their partner's physical characteristics better than those of other people, especially when they are attracted to them. This can lead to stronger memories of events involving that partner and create a sense of nostalgia associated with them (Forgas & Fiedler, 1987).

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