Collaborations with Mature Lifestyle Brands for 40 Something Magazine
As one of the leading magazines catering to the 40+ demographic, 40 Something has been continuously striving to expand its reach and appeal to a broader audience. In recent years, the brand has been actively seeking out partnerships with brands that are closely related to mature lifestyles such as skincare, travel, and wellness companies. This strategy is aimed at enhancing the magazine's lifestyle appeal beyond just erotica, which had been its primary focus up until now. By curating recommendations aligned with their interests and values, 40 Something hopes to provide readers with valuable insights into products and services that can help them lead healthier, happier lives.
The collaboration process typically begins when a representative from a partner brand reaches out to 40 Something with an offer to collaborate. Once the proposal is approved, the team works together to develop a comprehensive list of potential topics and product categories. From there, they select items that fit within the magazine's editorial guidelines and meet their standards for quality and relevance. Finally, the chosen pieces are reviewed by the editorial staff before being published in the magazine or featured on 40something.com.
In addition to providing readers with useful information, these partnerships also allow 40 Something to stay abreast of the latest trends and innovations in various industries. For example, through their collaboration with AARP Travel, the magazine was able to gain exclusive access to discounts and deals not available elsewhere. Similarly, their partnership with L'Oréal SkinCeuticals allowed them to share tips on how to maintain youthful skin even after age 40. These types of opportunities enable the brand to remain competitive while continuing to serve its core audience.
Overall, collaborations with mature lifestyle brands have proven to be a successful strategy for expanding 40 Something's reach and appeal beyond erotica. Not only do they provide readers with curated recommendations aligned with their interests and values, but they also keep the magazine relevant and up-to-date with current trends. As such, we can expect more collaborations like this in the future as the brand continues to evolve and grow.