Use of Celebrity and Glamour Models
Throughout its publication history, Cheri featured well-known glamour models and occasionally adult film stars, giving it a glamorous and aspirational appeal. This tactic helped the magazine stand out and maintain relevance in a competitive market. The inclusion of celebrity-like models also attracted readers who were fans of these figures, broadening the magazine's audience beyond just typical adult magazine consumers. In addition to featuring celebrities, Cheri often employed high-quality photography and layout design that emphasized their beauty and sexiness. This added value for readers who appreciated beautiful women and wanted to be visually stimulated while reading the magazine.
The choice of glamour models was crucial to Cheri's success because they could capture attention and create excitement around each issue. For example, Cheryl Tiegs appeared on several covers of the magazine during her heyday as one of the most sought-after supermodels in the world. Her appearance on Cheri's cover generated buzz and created anticipation among fans eager to see more of her on future issues. Similarly, other top models such as Claudia Schiffer, Elle Macpherson, and Naomi Campbell graced the magazine's pages with stunning photoshoots that showcased their iconic looks. These images made the magazine a must-read for fans of these famous faces.
Another strategy that contributed to Cheri's popularity was the use of playful and suggestive language in its articles. The magazine often used witty headlines and provocative statements that teased readers into wanting more. For instance, an article titled "How to Please Your Man" featured a model posing seductively in various lingerie sets. Such titles appealed to men and women alike, making the magazine appeal to a wider demographic than traditional pornographic magazines.
Cheri's approach to celebrity and glamour models also allowed it to differentiate itself from competitors like Playboy and Penthouse. While those magazines relied heavily on nudity and explicit content, Cheri provided more nuanced portrayals of sexuality without losing sight of its core audience's desires. This balance helped the magazine attract mainstream readers who might not have been comfortable with hardercore material while still satisfying hardcore fans who craved something different from the norm.
In conclusion, using celebrities and glamour models was one of Cheri's most effective strategies for maintaining relevance in a saturated market. By blending high fashion photography, sexy language, and exciting visuals, the magazine created a unique product that satisfied both casual and dedicated readers. Its success demonstrates how creativity and innovation can win over readers in any industry where there is intense competition.