Cheri Magazine's Origin and Launch: A Look Back at How an Iconic Erotic Publication Got Started
In the late 1970s, the adult magazine industry was booming, and Cheri quickly rose to become one of the most successful publications of its kind. Here's how it all began.
The idea for Cheri magazine originated from the mind of Penthouse publisher Bob Guccione in 1978. He wanted to create a more sophisticated and artistic erotic publication that would cater to readers who appreciated glamour and sensuality rather than explicitness alone. Cheri Magazine's Origin and Launch The launch of Cheri coincided with a surge in adult magazines in the United States, but it carved out its own niche by emphasizing high-quality imagery and tasteful presentations. This helped it maintain a loyal readership throughout the 1980s and beyond. Unlike other adult magazines of the time, Cheri didn't rely solely on explicit content to attract readers. Instead, it featured stunning photography and well-written articles that appealed to those who appreciated beauty and elegance.
One of the keys to Cheri's success was its use of famous celebrities as models. The magazine featured stars such as Linda Evangelista, Cindy Crawford, and Elle Macpherson on its pages, which helped to establish it as a high-end publication. Cheri also offered unique features like fashion spreads and interviews with musicians and authors, which set it apart from competitors.
Another factor contributing to Cheri's longevity was its commitment to quality over quantity. While many adult magazines published dozens of issues per year, Cheri released only six issues annually, focusing instead on creating exceptional content. The magazine won numerous awards for its design, photography, and writing, including a National Magazine Award for General Excellence.
However, despite its initial success, Cheri faced challenges as the years went on. By the mid-1990s, the internet had become an increasingly popular way for people to consume erotic media, and traditional print publications struggled to compete. Additionally, Penthouse's declining sales meant that less money was available for Cheri, leading to budget cuts and staff layoffs. Finally, in 2014, Guccione sold the magazine to private equity firm Kohlberg & Company. However, even after these setbacks, Cheri continued to be produced until 2015 when it closed its doors for good.
Cheri's legacy lives on today through its archives, which are still highly sought after by collectors and fans. The magazine's sophisticated approach to erotica has inspired other publications, and its influence can still be seen in today's adult entertainment industry.