Mayfair magazine was a popular publication that focused on the subject of sex, sexuality, eroticism, and intimate relationships. It contained articles, stories, illustrations, photography, and advice columns to inform, educate, entertain, and inspire its readers. Mayfair occasionally published themed issuessuch as holiday specials, "best of" collections, or genre-focused editionswhich allowed for creative editorial approaches and marketing boosts. These special editions kept the content fresh and engaged readers with unique concepts.
One such issue was the "Women and Sex" edition, which explored female sexuality from various angles. The issue featured articles on topics such as women's changing attitudes towards sex, the impact of pornography on their desires, and the role of technology in modern dating. Interviews with notable women such as Gloria Steinem and Annie Sprinkle provided insight into their experiences and perspectives on gender and sexuality.
Another themed issue was the "Bondage and Discipline" edition, which delved into the world of BDSM. This collection included erotica, essays, interviews, and how-to guides on bondage techniques, dominance/submission dynamics, and power exchange in relationships. Readers were treated to lush photographs of beautiful models tied up and restrained in leather or latex outfits, demonstrating the artfulness of BDSM play.
Mayfair also published a "Sexual Fantasies" issue that catered to those with specific interests. This collection offered stories of desire and pleasure, such as a woman who longed to be seduced by her boss or a man who fantasized about being tied up during a business meeting. The article included a guide to fulfilling these fantasies safely and ethically, while also encouraging readers to explore their own desires.
Overall, Mayfair magazine's use of thematic issues helped it stand out among other publications in its field, providing unique content and attracting new readers. These special editions showcased the magazine's versatility and ability to adapt to trends and societal changes, keeping the conversation about sex open and vibrant for years to come.