Sponsorships are an important aspect of any business strategy for promoting their products and services. In the adult entertainment industry, where companies need to gain the attention of customers who may have been unfamiliar with them before, these opportunities can be especially valuable. One company that utilized sponsorship effectively was Barely Legal. This adult film production company attended various industry events, awards shows, and conventions to promote itself to potential clients, partners, and fans alike. These appearances helped to increase visibility among industry insiders and fans alike.
One example of how Barely Legal used sponsorships is through its participation in the Adult Entertainment Expo (AEE) in Las Vegas. The company's booth at the event featured models from its films, who interacted with visitors and signed autographs. It also gave out free merchandise like t-shirts and posters. Barely Legal's presence at the show was so successful that it led to increased sales of DVDs and online subscriptions. Sponsoring the event allowed the company to connect with other professionals in the industry, which led to new business relationships.
In addition to attending events, Barely Legal also sponsored awards shows such as the AVN Awards. By doing so, the company could reach a larger audience than if it had simply advertised on television or online. Attendees of the event were likely to see the brand logo prominently displayed throughout the venue and even worn by some presenters. This exposure helped to raise awareness of Barely Legal within the industry and among consumers.
Beyond traditional event sponsorships, Barely Legal also took part in more unique opportunities to promote itself. For instance, the company sponsored an annual "Porn Star Karaoke" competition held during Porn Con in Los Angeles. The contestants were adult film stars who sang popular songs while dressed in costumes inspired by their characters. Fans of the genre loved seeing their favorite performers in this light, and Barely Legal benefited from being associated with the fun event.
Overall, Barely Legal utilized various strategies for sponsorship to increase visibility and build goodwill within the adult entertainment community. These efforts paid off with greater recognition among industry insiders and fans alike.