The media is responsible for disseminating information to society about different political parties' manifestos and their plans if they win elections. Politics has always been considered a serious issue that affects people's lives in one way or another.
Recent years have seen the introduction of new aspects into politics. One such aspect is the increased focus on sexualizing politicians. Sexualization refers to using sexual images, language, or behavior to make someone more attractive or appealing to others. This trend can be observed from how politicians dress and how they behave during campaigns and public appearances. Moreover, it is also manifested through the news media reporting on these matters.
Some journalists report on the private life of politicians, including their marital status, romantic partners, dating preferences, etc., which may influence public moral perception.
When politicians are portrayed as sexually appealing, the public tends to perceive them positively and vote for them based on this factor alone. The trend creates a culture where political ideologies take second place behind sexual attraction.
The coverage of scandals involving politicians who break the rules of morality makes them seem untrustworthy in carrying out their duties. Sexualizing politicians by the media leads to the distortion of their real intentions and goals regarding governance. People tend to overlook policies that do not involve any sex appeal and choose politicians with good looks and charm instead. Therefore, politicians end up focusing on looking good rather than serving the masses.
The media should play an essential role in informing society about different political parties' manifestos, agenda, plans, etc.
This does not mean they should sexualize politics. The sexualization of politics distracts people from making rational decisions when voting. It also causes them to elect leaders based on superficial factors such as appearance and sexual prowess instead of competence and integrity. Politicians should focus on providing solutions to problems that affect society rather than appearing sexy or attractive in media reports. This will help eliminate immorality in politics and promote genuine leadership.
How does sexualization of political ideology through media influence public moral perception?
Media has been playing an important role in shaping our thoughts, opinions and beliefs since centuries. It is often considered as one of the strongest means of communication that impacts both individuals and communities on large scale. In recent times, there have been many incidences wherein political leaders have been using sexuality to gain attention, votes and popularity. The same is true for those who are supporting them.