The promotion of erotica books was a common practice during the 1970s to 1980s through back pages of magazines like Penthouse, Playboy, Hustler, Swank, and others. These publications featured various types of adult content, including fiction stories that explored topics such as "large natural women" and their sexual exploits. Such stories often catered to male readers who desired to read about bigger ladies engaging in steamy activities. Gent's mail-order ads targeted these men, offering them access to books featuring larger-than-life women in explicit scenarios. The ads would typically feature images of curvaceous models accompanied by brief descriptions of the storylines within each book. For example, one ad for a novel titled "Big & Busty" promised readers a story where a female character "goes out on a date but ends up being seduced by her chauffeur." Another ad for a book called "Mammary Lane" described it as "the biggest adventure you can imagine," showcasing a woman who falls prey to the allure of an Italian count.
These mail-order ads were part of a broader trend of increased interest in erotic literature during this time period. As pornography became more widely available through video and film, some fans sought out longer-form fantasies that they could consume at their own pace. Erotic novels allowed them to indulge in their desires without having to watch someone else perform. Additionally, these stories often focused on characters with body types that were not typically portrayed in mainstream media, making them appealing to those seeking something different from what was traditionally offered.
Overall, Gent's mail-order ads helped promote erotica books that featured plus-size characters engaged in sexually explicit scenarios. While some may find these topics offensive or objectionable, others saw them as a form of harmless entertainment. Today, many of these titles have fallen into obscurity, but they remain a fascinating piece of cultural history that reflects changing attitudes toward sexuality and gender roles.